Meet Alex Honnold.

Photo from

Alex Honnold ( ) is a climber. Among the best in the world. On June 3, 2017 Alex became the first person to do something that defies belief: he climbed El Capitan in Yosemite without the use of ropes or safety gear. A solo climb of almost 3000 feet. You can read more about it in an article by National Geographic here.

What makes this so compelling to me is not the climb, as spectacular as that is, but what I learned about Alex. In the About page on his web site, he describes himself as “No big deal” and that he “maintains his simple “dirtbag-climber” existence, living out of his van and traveling the world in search of the next great vertical adventure.”

This is the kind of thing I mean when I talk about Owning Your Life.

Here is a guy who has created a way to live a life he is completely happy in, doing what he loves to do. He spends his days doing what he wants to do, when he wants to and where he wants to. His choices wouldn’t be for everyone, but this guy absolutely owns his life.

I admire that no end.

Own Your Life

This is the goal I have for myself and the goal I have for you. That you would have the time, the money and the health to pursue whatever you find most meaningful in your life. Whether it’s catching the perfect wave, tasting the best wine, or sitting on the front porch with your significant other watching the world go by beneath a beautiful sunset, that’s what I want for you.

Since not all of us can get corporate sponsors (I’m just not an elite athlete, are you?) we need a way to create income so we can live the life we each want. Because it takes an income stream to have the time and acquire the health to partake of the freedom you deserve.

I can’t help you catch the perfect wave, but I can help you create the income that will let you go chase it. Just ask.



Steve Norris
Steve Norris

After a lifetime of some successes, more near misses and even more outright failures, I find I've gained some skills and some wisdom along the way. I'm in the continuing process of developing more of the former and hopefully a little of the latter as well. I've reached a point where my primary interest is to develop an income that can support what I call a Location Optional lifestyle. I want to live where I want, how I want and when I want. A little narcissistic, I know, but there is only so much time in life and there are still many places from where I have not seen the sun rise. Fortunately, I've been blessed with a wife who feels the same way.